The House of Steinbrenner 2010

Love him or hate him, there is no denying that George Steinbrenner has been one of the most colorful and successful owners in contemporary sports. Heading up a group that bought the New York Yankees in 1973 for $10 million, "King George" emphatically branded the world's most celebrated sports franchise as his own. The Boss has boasted 10 pennants, 6 World Series trophies and a corporate net worth more than $1 billion. But for all the glory and riches, the Steinbrenner legacy is also mixed with wasteful and embarrassing spending and countless episodes of tabloid-style soap. Now with George's health seriously failing, the Steinbrenner heirs are finally beginning to emerge from their father's larger-than-life shadow as they collectively move his franchise into a new home and a new era.